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Take Their Breath Away: How Imaginative Service Creates Devoted Customers by Chip R. Bell

Share your thoughts with other customers. Write a customer review. There was a problem filtering reviews right now. Please try again later. Bell and Patterson bring insights, passion and clear writing to their book. While many of the examples are drawn from the world of retail service, their explication of strategies for creating a powerful "story" and client experience is just as relevant to and perhaps more needed by professional service firms, not-for-profit programs, and yes even government agencies.

I happened to read this book as the same time I was reading Jim collins' "How the Mighty Fall," two very different examinations of organizational performance.

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The Collins book is a well crafted head trip; Messrs. There are a lot of management books out there, this one will go into my flight bag to be shared with consulting clients who are trying to reconnect their enterprise's raison d'etre with current customers, stakeholders and staff. As an avid reader of books on customer loyalty, I can say without reservation that this is not only the most comprehensive description of what you have to do to hold onto your customers in today's market, but it is also a handbook of what you have to do to have those same customers dragging their friends over to also do business with you.

While I agree with all the other reviewers so far, I must also observe that their reviews fall short of the mark. Not because those reviews are inaccurate, but simply because they don't go far enough. The book is indeed worth your time to read as one reviewer said. It is fresh and novel and packed with insight as another said. And it is definitely a great read. And the reviewer who predicted that "it will be one of the most well-worn companions on your bookshelf and one book that you will consistently recommend to others" was right on the mark with that prediction.

But none of those reviews capture the full impact this book can have on you and your business because no review - including this one - can capture the full impact because the richness of the detail, the exquisite blending of theory and practice, the pragmatic and imminently actionable ideas, the strength of the authors' suggestions, and the obvious depth of their knowledge.


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That can only be fully comprehended when you have the book in your hands. And the only way to do that is to buy Take Their Breath Away for yourself. Now, when you do that, you'll probably agree that it's one of those things you can't fully describe to someone else who hasn't already experienced it. Buy it today and start reading it the moment it arrives!

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Chip and John have done it again AND in a way that is completely fresh and novel. What the authors may not realize it Take Their Breath Away extends beyond service issues -- it's packed with terrific insight on organization design, people development, and teamwork. The book is also creating huge interest and buzz among my colleagues. If you're concerned with taking the game in your organization to the next level, and creating devoted customers through imaginative service, purchase this book. I suspect it will be one of the most well-worn companions on your bookshelf and one book that you will consistently recommend to others.

One person found this helpful 2 people found this helpful. Chip Bell and John Patterson have put together a sensible, practical, entertaining book that gives business leaders the rationale and "how-to's" of retaining customers. Regular readers of Chip Bell's books will recognize, and appreciate, the down-to-earth quality, common sense, vivid examples, and humor.

Take Their Breath Away: How Imaginative Service Creates Devoted Customers

For those of us who understand the importance of customers, especially in today's rocky environment, this book will be a go-to guide. One person found this helpful. Chip Bell and John Patterson have proven themselves, again, as experts on the subject of building systems and practices to deliver exceptional experiences for your customers. This is a great read and you will walk away with enough great ideas to justify the purchase and commitment to read it. I don't have a lot of extra time to read so when I do take the time to read a book about customer service I want it to be really worth my time.

This book met that criterion.


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I got many ideas I can use today to impress my customers as well as learned many creative strategies that will lead to even greater customer devotion. Take their Breath Away is a book that gives you that magical combination of solid content, great story-telling, practical tips, concrete recommendations and invigorating inspiration - all in pages! A must read for any business who wants to build customer relationships in a challenging economy!

What I love most about this book is that I could begin employing ideas and insights before I finished reading. It is chocked full of rich stories, and you'll be inspired by the authors' experience and innovation. This is a book you will tell your friends about! See all 8 reviews. Amazon Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers. Is there anything else we should know about this book? Yes, we have hired the best book publicity firm in the U. Straight from the Gut and Call Me Ted.

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Take Their Breath Away: Bell and John R. By Dan Janal T My clients get terrific results from my coaching, developmental editing and ghostwriting. For info, go to http: How to Get Book Reviews on Amazon. March 15th, 0 Comments. September 30th, 0 Comments. By Cathi Brese Doebler. September 27th, 0 Comments. September 7th, 0 Comments.

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